FitOn Inflates Its Fitness Platform With $ 18 Million In Funding Led By Delta-v Capital – TechCrunch

Taking 45 minutes or an hour for a workout can be difficult between work, home, and everyday life. Digital fitness and wellness company Fit on was created to provide 15 or 20 minute workouts aimed at getting people moving at all times.

The company closed an $ 18 million Series B funding round, led by Delta-v Capital, with participation from existing investors Accel, Telstra Ventures, Crosscut Ventures, Maverick Ventures and Second Avenue Partners.

The funding comes as the Los Angeles-based company reaches 10 million members for its app, which offers personalized fitness and wellness programs and a unique social experience from trainers like Orangetheory Fitness, KINRGY and Zumba, and even celebrity ambassadors like Gabrielle Union, Julianne Hough, Halle Berry, Jonathan Van Ness and The Chainsmokers.

Founded by the husband and wife team of former Fitbit executive Lindsay Cook and AllTrails founder Russell Cook, the app launched two years ago with a mission from what CEO Lindsay Cook called a “democratization of digital fitness”.

“I was very immersed in the category and worked in a fitness company, but found that I didn’t have a lot of time for fitness myself,” she said. “I was disappointed with some applications, which weren’t high-end products and had so many barriers to entry, like expensive bicycles or computer hardware. I saw a change to democratize fitness when I saw that no one was attacking the mass market.

She teamed up with her husband, who had spent 20 years in digital products, to create a health and fitness app that would do what AllTrails did for the outdoors and what Calm did for the outdoors. meditation, Cook added.

FitOn is a freemium product and members have access to hundreds of cardio, strength, yoga, stretching and meditation exercises. It also has a professional subscription model that includes music tracks in addition to workouts, connection to health monitoring devices, offline downloads, meal plans, and recipes. It also has a built-in social platform with a chat function, and members can invite friends to participate in programs and challenges.

The latest round of funding gives FitOn a total of $ 30 million raised to date, which includes a round in 2018 and a Series A in 2020.

“FitOn delivers millions of workouts per month to its members prioritizing product innovation, community and premium content to create one of the largest health and fitness communities,” said David Schaller, Managing Partner at Delta-v Capital. “We are delighted that FitOn is joining our portfolio of innovators in digital fitness and wellness, which includes other category leaders such as Tonal. “

Since Series A, the company’s growth has accelerated and is up 500% year-over-year compared to subscription model revenue. Now that he’s passed 10 million members, Cook hopes to hit 25 million by the end of next year. Additionally, FitOn members have spent over a billion minutes training and most train three or four times a week.

The app has over 285% more downloads than Peloton, 588% more than Beachbody and consistently ranks in the top 20 in the health and fitness category and has garnered over 300,000 five-star reviews, according to Cook.

The new funding will allow the company to grow its team, create key positions and continue its rapid pace of new product launches. In the past two years, the company has launched more than 78 products. FitOn has mainly focused on the United States, but it also plans to expand internationally.

“For a business that has been in the making for two years, we are happy with our income and have many opportunities to build a large-scale business,” said Lindsay Cook. “In this anti-diet culture, it’s not about the ‘perfect body’, it’s about promoting self-care. We’re building a lifestyle brand encouraging people to do a 10 minute workout here and there. “