AD Roberts
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THE Jewish founders of ticketing platform Humanitix were recently recognized as emerging leaders after receiving a Committee for Sydney award.
School friends Adam McCurdie and Josh Ross, who attended Masada College in Sydney, formed Humanitix in early 2016 and quickly expanded to New Zealand and the United States.
The social enterprise donates 100% of its booking fees to children’s charities and McCurdie said The AJN it’s an “honour” to be recognized for something as unique as Humanitix.
“It’s very special because we started Humanitix in Sydney, grew up in Sydney and now have our headquarters in Sydney as we have expanded globally,” McCurdie said.
“It’s really nice to be recognized by Sydney.”
McCurdie said Humanitix started as an experiment in how companies could contribute to society through more than just their products and services, but redistributing its profits to the children’s charities most affected.
“Ticketing platforms charge booking fees, everyone hates booking fees and they add up to billions of dollars every year,” McCurdie said.
“This is the first ticketing platform where all proceeds from booking fees – 100% – are donated to the most affected children’s charities we can find. We are turning all of these previously felt fees into millions, and hope – the soon to be billions, of dollars in annual funding for things that matter.
Ross said Humanitix is ”the first social enterprise of its kind to disrupt a global industry known for taking advantage of people, and we’re reversing that with a social enterprise model that gives back to the community.”
McCurdie said he’s honored to see how many events are now transferring their ticketing to Humanitix, knowing that this simple change can make such a big difference.
“It was amazing to see guests of all shapes and sizes choosing to switch their ticket office to Humanitix – everyone from a small meditation retreat of 10 people, to tens of thousands at a festival. of music,” McCurdie said.
“The events world is now choosing to move to Humanitix and it’s very humbling as they choose to go with the most impactful ticketing provider. Just choosing their ticketing provider can have a huge impact on the world and that’s where I think models like Humanitix are very exciting, because it takes something that’s otherwise very transactional and turns it into something transformational.
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